Start with the operation
Map the people, constraints, signals and decisions before polishing the interface.
About Kelsey
I bridge design thinking and engineering to turn complex systems into clear digital experiences.
Based in Kenya. Working across product strategy, interface systems and production software.
Available for selected work
Building complete products
From Figma to the services behind the screen.
My work extends beyond interface design. I have designed complete products in Figma, developed backend and frontend systems, created Android applications, connected platforms through APIs and implemented payment gateways for real business workflows.
For Venus, I created the complete UI/UX experience and integrated an automated Pesapal payment flow for customers purchasing licences. For Carpool, I developed the backend, web frontend and Android application, while connecting the system to the Venus API for organisational vehicle data. For Gregs Veld Safaris, I designed and developed the entire travel website, implemented technical SEO and created a real-time multilingual browsing experience.
01Figma to production02Backend to frontend03Web and Android04Fleet API integrations05Automated payments06SEO and multilingual platforms
01 / Story
I'm most useful where a product is complicated underneath but needs to feel obvious on the surface.
My work moves between Figma and production code, but the goal stays the same: understand the operation, make the important choices legible, and build an experience people can rely on. That has led me into fleet command centres, internal ride systems, safari discovery, payment journeys and public programme websites.
Design and engineering are not separate lanes in my process. Understanding APIs, spatial data, mobile constraints and backend behaviour makes the interface decisions stronger. In the other direction, product thinking helps the technical system stay connected to a real user need.
Designing for real operations
The interface is only as useful as the system it represents.
I often work with products where a delayed decision, unclear state or broken handoff has consequences beyond the screen.
01Live fleet data
02Drivers and dispatchers
03Maps and geofences
04Payment journeys
05Business operations
06Mobile and web users
07East African infrastructure and user needs
Working philosophy
Clear enough to use. Strong enough to scale.
Design for context
Build for local infrastructure, familiar behaviours and the devices people actually use.
Close the gap
Keep design and implementation close so important intent survives all the way to production.
Education & learning
01
Business Information Technology
Kabarak University
02
Networking & Cybersecurity
Cisco learning background
03
Data & AI fundamentals
IBM learning foundation
Beyond the screen
Competitive by nature. Collaborative by practice.
Outside work, I play competitive basketball—an ongoing lesson in pace, awareness, communication and making the next useful move.
Technology
A complete stack from interface to infrastructure.
Design systems, backend services, native Android, fleet APIs, payments and search-ready web delivery—chosen around the real product workflow.
Design
Frontend
Backend
Mobile
Fleet & Mapping
Payments
Web Growth
Start something useful
Have a product worth building?
I'm open to selected UI/UX, frontend and full-stack opportunities.